Marketing warfare
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
2006
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| Edition: | 20th anniversary ed. |
| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | viii, 216p. ill.map 21cm |
| ISBN: | 0071460829 (hbk) 9780071460828 (hbk) |