Marketing warfare
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
2006
|
| Edition: | 20th anniversary ed. |
| Subjects: | |
| Tags: |
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| Call Number : | HF5415 .R544 2006 |
MARC
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|---|---|---|---|
| 001 | 20276 | ||
| 003 | MY-KLNDU | ||
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| 020 | 0 | 0 | |a 0071460829 (hbk) |
| 020 | 0 | 0 | |a 9780071460828 (hbk) |
| 035 | |a 0000032669 | ||
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| 090 | 0 | 0 | |a HF5415 |b .R544 2006 |
| 100 | 1 | 0 | |a Ries |h Al |
| 245 | 1 | 0 | |a Marketing warfare |c Al Ries & Jack Trout |
| 250 | 0 | 0 | |a 20th anniversary ed. |
| 260 | 0 | 0 | |a New York |b McGraw-Hill |c 2006 |
| 300 | |a viii, 216p. |b ill.map |c 21cm | ||
| 500 | 0 | 0 | |a Includes index |
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| 592 | |a IV-08/B2601 |b 15/12/08 |c RM107.8 |d 1 |e 107.8 | ||
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Competition |
| 700 | 1 | 1 | |a Trout |h Jack |
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