APA (7th ed.) Citation

Seth & Seth. (2005). Creating customer delight: The how and why of CRM. Response Books.

Chicago Style (17th ed.) Citation

Seth and Seth. Creating Customer Delight: The How and Why of CRM. New Delhi Thousand Oaks, Calif: Response Books, 2005.

MLA (9th ed.) Citation

Seth and Seth. Creating Customer Delight: The How and Why of CRM. Response Books, 2005.

Warning: These citations may not always be 100% accurate.