The fast forward MBA in marketing
In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1997
|
| Series: | Fast forward MBA series
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| Subjects: | |
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| 090 | |a HF 5415 |b .M834 1997 | ||
| 100 | 1 | |a Murphy, Dallas | |
| 245 | 1 | 4 | |a The fast forward MBA in marketing |c Dallas Murphy |
| 246 | 3 | 0 | |a MBA in marketing |
| 260 | |a New York |b John Wiley & Sons |c 1997 | ||
| 300 | |a x, 278 p. |b ill. |c 26 cm | ||
| 490 | 1 | |a The Fast forward MBA series | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. | ||
| 650 | 0 | |a Marketing |v Handbooks, manuals, etc | |
| 830 | 0 | |a Fast forward MBA series | |
| 999 | |a vtls000000158 |c 206 |d 206 | ||