Every business is a growth business how your company can prosper year after year
This text argues that sustained growth can be achieved through a way of thinking. the author's provide a framework that is based on five keys, including: there's no such thing as a mature business; and not all growth is good.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
1999.
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Table of Contents:
- Part I Why every business can be a growth business: thinking clearly about growth; there no such thing as a mature business; common sense and capital - the business thinking underlying top-line growth and bottom-line results.
- Part II Broadening the pond: strategy from the outside in; how John Reed turned Citibank outside in; Eckhard Pfeiffer - the methodical radical of Compaq; John Trani and the new frontier of service at GE Medical; GE capital services - capitalizing on change.
- Part III Energizing and aligning the organization for growth; the genetic code and how to change it; rewriting the genetic code at AlliedSignal; Reynolds and Reynolds - creating lifelong customers; can you pass the Father Cunningham test?.
- Part IV The handbook for grwoth; handbook.