Effective small business management an entrepreneurial approach

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most pop...

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Bibliographic Details
Main Authors: Scarborough, Norman M. (Author), Zimmerer, Thomas (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall [2006]
Edition:Eighth edition
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Description
Summary:This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Physical Description:xvi, 832 pages illustrations 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0131469843