Effective small business management an entrepreneurial approach
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most pop...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
[2006]
|
| Edition: | Eighth edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 22073 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218080846.0 | ||
| 008 | 221104 2006 njua bi 000 0 eng d | ||
| 020 | |a 0131469843 | ||
| 039 | 9 | |a 202211041116 |b VLOAD |c 201510151605 |d ros |c 201506081544 |d azraai |c 201506081544 |d azraai |y 200910091715 |z VLOAD | |
| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HD 62.7 |b .S27 2006 | ||
| 100 | 1 | |a Scarborough, Norman M. |e author | |
| 245 | 1 | 0 | |a Effective small business management |b an entrepreneurial approach |c Norman M. Scarborough, Thomas W. Zimmerer |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c [2006] | |
| 264 | 4 | |c ©2006 | |
| 300 | |a xvi, 832 pages |b illustrations |c 29 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 400 | 0 | |a Norman M. Scarborough | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a section I. The challenge of entrepreneurship -- 1. Entrepreneurs : the driving force behind small business -- section II. Building a business plan : beginning considerations -- 2. Strategic management and the entrepreneur -- 3. Choosing a form of ownership -- 4. Franchising and the entrepreneur -- 5. Buying an existing business -- section III. Building a business plan : marketing and financial matters -- 6. Crafting a winning business plan -- 7. Building a guerrilla marketing plan -- 8. Creating a solid financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing and credit strategies -- 11. Integrated marketing communications -- 12. Global marketing strategies -- 13. E-Commerce and entrepreneurship -- section V. Putting the business plan to work : sources of funds -- 14. Sources of equity financing -- 15. Source of debt financing -- section VI. Location and layout -- 16. Location, layout, and physical facilities -- section VII. Managing a small business : techniques for enhancing profitability -- 17. Purchasing, quality management, and vendor analysis -- 18. Managing inventory -- section VIII. Managing people : a company's most valuable resource -- 19. Staffing and leading a growing company -- section IX. Legal aspects of small business : succession, ethics, and government regulation -- 20. Management succession and risk management strategies in the family business -- 21. Values-based leadership : doing the right thing -- 22. The legal environment : business law and government regulation | |
| 520 | |a This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development). | ||
| 650 | 0 | |a Small business |x Management | |
| 650 | 0 | |a New business enterprises |x Management | |
| 650 | 0 | |a Small business |z United States |x Management | |
| 650 | 0 | |a New business enterprises |z United States |x Management | |
| 700 | 1 | |a Zimmerer, Thomas |e author | |
| 999 | |a vtls000031895 |c 22073 |d 22073 | ||