Cover Image

Effective small business management an entrepreneurial approach

This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most pop...

Full description

Saved in:
Bibliographic Details
Main Authors: Scarborough, Norman M. (Author), Zimmerer, Thomas (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall [2006]
Edition:Eighth edition
Subjects:
Small business > Management
New business enterprises > Management
Small business > United States > Management
New business enterprises > United States > Management
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • section I. The challenge of entrepreneurship
  • 1. Entrepreneurs : the driving force behind small business
  • section II. Building a business plan : beginning considerations
  • 2. Strategic management and the entrepreneur
  • 3. Choosing a form of ownership
  • 4. Franchising and the entrepreneur
  • 5. Buying an existing business
  • section III. Building a business plan : marketing and financial matters
  • 6. Crafting a winning business plan
  • 7. Building a guerrilla marketing plan
  • 8. Creating a solid financial plan
  • 9. Managing cash flow
  • section IV. Small business marketing strategies
  • 10. Pricing and credit strategies
  • 11. Integrated marketing communications
  • 12. Global marketing strategies
  • 13. E-Commerce and entrepreneurship
  • section V. Putting the business plan to work : sources of funds
  • 14. Sources of equity financing
  • 15. Source of debt financing
  • section VI. Location and layout
  • 16. Location, layout, and physical facilities
  • section VII. Managing a small business : techniques for enhancing profitability
  • 17. Purchasing, quality management, and vendor analysis
  • 18. Managing inventory
  • section VIII. Managing people : a company's most valuable resource
  • 19. Staffing and leading a growing company
  • section IX. Legal aspects of small business : succession, ethics, and government regulation
  • 20. Management succession and risk management strategies in the family business
  • 21. Values-based leadership : doing the right thing
  • 22. The legal environment : business law and government regulation

Similar Items