It's not about the technology developing the craft of thinking for a high technology corporation

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Bibliographic Details
Main Author:	Karamchedu
Format:	Book
Published:	New York Springer 2005
Subjects:	High technology industries > Marketing High technology > Marketing Product management > decision making
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Call Number :	HD 62.37 K37 2005

MARC


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100	1	0	\|a Karamchedu \|h Varada Raj
245	1	0	\|a It's not about the technology \|b developing the craft of thinking for a high technology corporation \|c Raj Karamchedu
260	0	0	\|a New York \|b Springer \|c 2005
300			\|a xiii, 212p. \|b ill. \|c 24cm
500	0	0	\|a Includes index
650	0	0	\|a High technology industries \|x Marketing
650	0	0	\|a High technology \|x Marketing
650	0	0	\|a Product management \|x decision making
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