Introduction to business

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills thr...

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Bibliographic Details
Main Author: Madura, Jeff
Format: Book
Language:English
Published: Belmont, CA South-Western College Pub. 2004
Edition:4th ed.
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245 1 0 |a Introduction to business  |c Jeff Madura 
250 |a 4th ed. 
260 |a Belmont, CA  |b South-Western College Pub.  |c 2004 
300 |a xxxv, 719p.  |b ill.  |c 29 cm 
500 |a Includes bibliographical references and index 
520 |a This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. 
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650 0 |a Business 
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