APA (7th ed.) Citation

Malhotra & Peterson. (2006). Basic marketing research: A decision-making approach (2nd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Malhotra and Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2006.

MLA (9th ed.) Citation

Malhotra and Peterson. Basic Marketing Research: A Decision-making Approach. 2nd ed. Pearson/Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.