Basic marketing research a decision-making approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2006
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | CD available for loan |
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| Physical Description: | xl, 631p. ill.col. 28cm.+ 1 CD-ROM (4 3/4in.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131971212 (soft) 9780131971219 (soft) 9780132003278 |