Basic marketing research a decision-making approach
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2006
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| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | 1 | 0 | |a Malhotra |h Naresh K. |
| 245 | 1 | 0 | |a Basic marketing research |b a decision-making approach |c Naresh K. Malhotra, Mark Peterson |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Upper Saddle River, N.J. |b Pearson/Prentice Hall |c 2006 |
| 300 | |a xl, 631p. |b ill.col. |c 28cm.+ |e 1 CD-ROM (4 3/4in.) | ||
| 500 | |a CD available for loan | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
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| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a Peterson |h Mark |c 1956- |
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