Marketing research an applied orientation
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle river, NJ
Pearson/Prentice Hall
2007
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| Edition: | 5th ed |
| Subjects: | |
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| Item Description: | "SPSS student version 14.0"--CD-ROM. CD available for loan |
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| Physical Description: | 1 v. (various pagings) ill., map 29 cm. + 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780132253901 0132279177 9780132279178 |