Marketing research an applied orientation
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle river, NJ
Pearson/Prentice Hall
2007
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| Edition: | 5th ed |
| Subjects: | |
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| Call Number : | HF5415.2 .M29 2007 |
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 23257 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218081155.0 | ||
| 020 | 0 | 0 | |a 9780132253901 |
| 020 | 0 | 0 | |a 0132279177 |
| 020 | 0 | 0 | |a 9780132279178 |
| 035 | |a 0000037068 | ||
| 039 | 9 | |a 201002041544 |b hafizah |c 200911181411 |d VLOAD |c 200911181233 |d VLOAD |y 200910091723 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.2 |b .M29 2007 |
| 100 | 1 | 0 | |a Malhotra |h Naresh K. |
| 245 | 1 | 0 | |a Marketing research |b an applied orientation |c Naresh K. Malhorta |
| 250 | 0 | 0 | |a 5th ed |
| 260 | 0 | 0 | |a Upper Saddle river, NJ |b Pearson/Prentice Hall |c 2007 |
| 300 | |a 1 v. (various pagings) |b ill., map |c 29 cm. + 1 CD-ROM (4 3/4 in.) | ||
| 500 | 0 | 0 | |a "SPSS student version 14.0"--CD-ROM. |
| 500 | 0 | 0 | |a CD available for loan |
| 504 | 0 | 0 | |a Includes bibliographical references and index. |
| 591 | |a 0000007762 |b 17/02/09 |c 0200-07 |d 1 |e RM92.95 |f 1 |g 92.95 |h Pustaka Darul Warisan Sdn. Bhd. | ||
| 592 | |a 00002223 |b 07/04/09 |c RM92.95 |d 1 |e 92.95 | ||
| 650 | 0 | 0 | |a Marketing research. |
| 650 | 0 | 0 | |a Marketing research |x Methodology. |
| 999 | |a vtls000032823 |c 23257 |d 23257 | ||