APA (7th ed.) Citation

Kotler & Armstrong. (2008). Principles of Marketing (12th ed.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 12th ed. New Jersey: Prentice Hall International, 2008.

MLA (9th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 12th ed. Prentice Hall International, 2008.

Warning: These citations may not always be 100% accurate.