Principles of Marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey
Prentice Hall International
2008
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| Edition: | 12th ed |
| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xxxiv, 557p. ill. 25cm |
| ISBN: | 0136132375 |