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The handbook of strategic public relations & integrated communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Co...

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Bibliographic Details
Other Authors: Caywood, Clarke L.
Format: Book
Language:English
Published: New York McGraw-Hill 1997
Subjects:
Public relations.
Communication in management.
Communication in marketing.
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MARC

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090 |a HM 263  |b .H317 1997 
245 0 4 |a The handbook of strategic public relations & integrated communications  |c [edited by] Clarke L. Caywood 
260 |a New York  |b McGraw-Hill  |c 1997 
300 |a xxvi, 574 p.  |b ill.  |c 26 cm 
504 |a Includes bibliographical references and index 
520 |a As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: 
650 0 |a Public relations. 
650 0 |a Communication in management. 
650 0 |a Communication in marketing. 
700 1 |a Caywood, Clarke L. 
999 |a vtls000002554  |c 2405  |d 2405 

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