Cover Image

The handbook of strategic public relations & integrated communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Co...

Full description

Saved in:

Bibliographic Details
Other Authors:	Caywood, Clarke L.
Format:	Book
Language:	English
Published:	New York McGraw-Hill 1997
Subjects:	Public relations. Communication in management. Communication in marketing.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Public relations the profession and the practice
by: Baskin
Published: (1997)

Public relation a practical guide to the basic
by: Henslowe, Philip
Published: (1999)

Public relations writing teknik produksi media public relations dan publisitas korporat
by: Kriyantono, Rachmat
Published: (2008)

Public relations writing From & style
by: NewsonlhDoug

The practice of public relations
by: Seitel
Published: (2004)

What the management defines...public relations refines the catalytic role of public relations in management functions
by: Balan lhK.R

Public relations cases
by: Hendrix lhJerry A

Teknik perhubungan awam
by: Mohd Hamdan Adnan
Published: (1993)

The Essentials of corporate communications and public relations
Published: (2006)

Publicity on the internet creating successful publicity campaigns on the internet and the commercial online services
by: O'Keefe
Published: (1997)

Intergrated marketing communication
Published: (1999)

Strategic marketing communications New ways to build and integrate communications
by: SmithlhP. R.

International corporate communication
by: Zulhamri Abdullah
Published: (2008)

Strategic corporate communication a global approach for doing business in the new India
by: Argenti, Paul A.
Published: (2009)

Encyclopedia of public relations
Published: (2013)

Sport Public Relations /
by: Stoldt, G. Clayton, 1962-, et al.
Published: (2021)

Marketing communications
by: Blythe
Published: (1999)

Corporate communication strategic adaptation for global practice
by: Goodman, Michael B. 1949-, et al.
Published: (2010)

International public relations negotiating culture, identity and power
by: Curtin
Published: (2007)

Effective media relations
by: BlandlhMichael

Propaganda and psychological warfare
by: Qualter, Terence H.
Published: (1962)

The public relations handbook
Published: (2007)

The global public relations handbook theory, research, and practice
Published: (2009)

Advertising, promotion and other aspects of integrated marketing communications in advertising and promotion
by: Shimp, Terrence A., et al.
Published: (2007)

Running a public relation department
by: BeardlhMike

Public relations strategies and tactics
Published: (2009)

Public relations strategies and tactics
by: Wilcox
Published: (2005)

Communicating today the essentials
by: Zeuschner, Raymond F.
Published: (2003)

Public relations the complete guide
by: Marconi
Published: (2004)

Public speaking an audience-centered approach
by: Beebe
Published: (2005)

Marketing communications Contexts, contents and strategies
by: FilllhChris

Clueless in marketing communications
by: Lwin
Published: (2003)

Mastering public relations
by: Davis, Anthony
Published: (2007)

Effective public relations
by: Cutlip, Scott M.

Effective public relations
by: Cutlips
Published: (2006)

Creativity in public relations
by: Green
Published: (2000)

Beyond buzz the next generation of word-of-mouth marketing /
by: Kelly, Lois 1955-
Published: (2007)

Public relations a practical guide to the basics
by: HenslowelhPhilip

Public relations a practical guide to the basics
by: HenslowelhPhilip

Beyond buzz the next generation of world-of-mouth marketing
by: Kelly
Published: (2007)