The handbook of strategic public relations & integrated communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Co...

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Bibliographic Details

Other Authors:	Caywood, Clarke L.
Format:	Book
Language:	English
Published:	New York McGraw-Hill 1997
Subjects:	Public relations. Communication in management. Communication in marketing.
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