Koffman. (2006). Marketing principles and best practices (3rd ed.). Thomson/South-Western.
Chicago Style (17th ed.) CitationKoffman. Marketing Principles and Best Practices. 3rd ed. Mason, Ohio: Thomson/South-Western, 2006.
MLA (9th ed.) CitationKoffman. Marketing Principles and Best Practices. 3rd ed. Thomson/South-Western, 2006.
Warning: These citations may not always be 100% accurate.