Marketing principles and best practices
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| Other Authors: | |
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| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
c2006
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| Edition: | 3rd ed |
| Subjects: | |
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| Item Description: | Includes bibliographical references (p.565-580) and index |
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| Physical Description: | xlii, 598p. ill 28 cm |
| ISBN: | 0324305729(pbk.) |