Marketing principles and best practices

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Bibliographic Details
Other Authors: Koffman
Format: Book
Published: Mason, Ohio Thomson/South-Western c2006
Edition:3rd ed
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Call Number :HF5415 M297453 2006

MARC

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245 0 0 |a Marketing principles and best practices  |c K. Douglas Hoffman...[et al.] 
250 0 0 |a 3rd ed 
260 0 0 |a Mason, Ohio  |b Thomson/South-Western  |c c2006 
300 |a xlii, 598p.  |b ill  |c 28 cm 
500 0 0 |a Includes bibliographical references (p.565-580) and index 
650 0 0 |a Marketing 
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