Fundamentals of international business

This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.

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Bibliographic Details
Main Author: Czinkota, Michael R.
Other Authors: Ronkainen, Ilkka A., Moffett, Michael H.
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western c2004
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Description
Summary:This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.
Item Description:One folded map inserted
Physical Description:1 v. (various pagings) ill., maps 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0324259646