Fundamentals of international business

This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight.

Bibliographic Details

Main Author:	Czinkota, Michael R.
Other Authors:	Ronkainen, Ilkka A., Moffett, Michael H.
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson/South-Western c2004
Subjects:	International trade International finance Investments, Foreign International business enterprises Globalization > Economic aspects
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