Consumer behaviour

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Bibliographic Details
Main Author: Blythe, Jim
Format: Book
Language:English
Published: London Thomson Learning 2008.
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020 |a 9781844803811 
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090 |a HF5415.32  |b .B58 2008 
100 1 |a Blythe, Jim. 
245 1 0 |a Consumer behaviour  |c Jim Blythe. 
260 |a London  |b Thomson Learning  |c 2008. 
300 |a xxi, 456 p.  |b ill. (chiefly col.)  |c 28 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction to consumer behaviour -- Psychological issues in consumer behaviour -- Sociological issues in consumer behaviour -- Decisions and their aftermath. 
591 |a 0000008586  |b 31/03/09  |c 0200-07  |d 1  |e RM250  |f 1  |g 250  |h Pustaka Darul Warisan Sdn. Bhd. 
592 |a 00002294  |b 16/06/09  |c RM265.54  |d 1  |e 265.54 
650 0 |a Consumer behavior. 
650 0 |a Marketing research. 
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