Boone & Kurtz. (2005). Contemporary marketing: Interactive text (11th ed.). Thomson/South-Western.
Chicago Style (17th ed.) CitationBoone and Kurtz. Contemporary Marketing: Interactive Text. 11th ed. Mason, Ohio: Thomson/South-Western, 2005.
MLA (9th ed.) CitationBoone and Kurtz. Contemporary Marketing: Interactive Text. 11th ed. Thomson/South-Western, 2005.
Warning: These citations may not always be 100% accurate.