Contemporary marketing interactive text
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
c2005
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| Edition: | 11th ed |
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| Item Description: | Includes bibliographical reference and indexes |
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| Physical Description: | xx,491p ill.(some col.) 28cm |
| ISBN: | 0324290101 (package) |