Marketing research in a digital information environment
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
c2009
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxiv, 690p.bcol.ill.c27cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073404707 (hbk) 0073404707 (hbk) |