Marketing research in a digital information environment
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
c2009
|
| Edition: | 4th ed. |
| Subjects: | |
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| Call Number : | HF5415.2 .H258 2009 |
MARC
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| 008 | t2009 xxu d a 1 engdc | ||
| 020 | |a 9780073404707 (hbk) | ||
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| 090 | |a HF5415.2 |b .H258 2009 | ||
| 100 | 1 | 0 | |a Hair, Joseph F. |
| 245 | 1 | 0 | |a Marketing research |b in a digital information environment |c Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Boston |b McGraw-Hill Irwin |c c2009 |
| 300 | |a xxiv, 690p.bcol.ill.c27cm | ||
| 504 | |a Includes bibliographical references and index | ||
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| 592 | |a 00002353 |b 05/08/09 |c RM629.05 |d 1 |e 629.05 | ||
| 650 | 0 | |a Marketing research | |
| 700 | 1 | |a Bush, Robert P. | |
| 700 | 1 | |a Ortinau, David J. | |
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