Online marketing a customer-led approach
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Oxford New York
Oxford University Press
2007
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 25840 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218081858.0 | ||
| 020 | 0 | 0 | |a 9780199265855 (pbk) |
| 020 | 0 | 0 | |a 0199265852 (pbk) |
| 035 | |a 0000038142 | ||
| 039 | 9 | |a 200911181417 |b VLOAD |c 200911181245 |d VLOAD |y 200910091748 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.1265 |b .G39 2007 |
| 100 | 1 | 0 | |a Gay |h Richard |
| 245 | 1 | 0 | |a Online marketing |b a customer-led approach |c Richard Gay, Alan Charlesworth, Rita Esen |
| 260 | 0 | 0 | |a Oxford |a New York |b Oxford University Press |c 2007 |
| 300 | |a xvii, 538p. |b col.ill. |c 25cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 591 | |a 0000008796 |b 08/05/09 |c 0200-07 |d 1 |e RM89.9 |f 1 |g 89.9 |h Pustaka Darul Warisan Sdn. Bhd. | ||
| 592 | |a 00002221 |b 02/06/09 |c RM89.9 |d 1 |e 89.9 | ||
| 650 | 0 | 0 | |a Internet marketing |
| 700 | 1 | 1 | |a Charlesworth |h Alan |c 1956- |
| 700 | 1 | 1 | |a Esen |h Rita |
| 999 | |a vtls000035446 |c 25840 |d 25840 | ||