APA (7th ed.) Citation

West, Ford, & Ibrahim. (2006). Strategic marketing: Creating competitive advantage. Oxford University Press.

Chicago Style (17th ed.) Citation

West, Ford, and Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford New York: Oxford University Press, 2006.

MLA (9th ed.) Citation

West, et al. Strategic Marketing: Creating Competitive Advantage. Oxford University Press, 2006.

Warning: These citations may not always be 100% accurate.