Strategic marketing creating competitive advantage
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Oxford New York
Oxford University Press
2006
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| Physical Description: | xxv, 517p. ill. 25cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199273980 (pbk.) 0199273980 (pbk.) |