Strategic marketing creating competitive advantage
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| Format: | Book |
| Published: |
Oxford New York
Oxford University Press
2006
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| 100 | 1 | 0 | |a West |h Douglas C. |
| 245 | 1 | 0 | |a Strategic marketing |b creating competitive advantage |c Douglas West, John Ford and Essam Ibrahim |
| 260 | 0 | 0 | |a Oxford |a New York |b Oxford University Press |c 2006 |
| 300 | |a xxv, 517p. |b ill. |c 25cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
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| 650 | 0 | 0 | |a Marketing |x Decision making |
| 650 | 0 | 0 | |a Marketing |x management |
| 700 | 1 | 1 | |a Ford |h John B. |q (John Battice) |c 1949- |
| 700 | 1 | 1 | |a Ibrahim |h Essam |
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