Strategic brand management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Oxford New York
Oxford University Press
2007
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| Subjects: | |
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| Call Number : | HF5415.15 .E43 2007 |
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 26058 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218081932.0 | ||
| 020 | 0 | 0 | |a 9780199260003 (pbk) |
| 020 | 0 | 0 | |a 0199260001 (pbk) |
| 035 | |a 0000038189 | ||
| 039 | 9 | |a 200911181417 |b VLOAD |c 200911181246 |d VLOAD |y 200910091748 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.15 |b .E43 2007 |
| 100 | 1 | 0 | |a Elliott |h Richard H. |
| 245 | 1 | 0 | |a Strategic brand management |c Richard Elliott, Larry Percy |
| 260 | 0 | 0 | |a Oxford |a New York |b Oxford University Press |c 2007 |
| 300 | |a xiv, 265p. |b ill.some col. |c 25cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 591 | |a 0000008845 |b 08/05/09 |c 0200-07 |d 1 |e RM89.9 |f 1 |g 89.9 |h Pustaka Darul Warisan Sdn. Bhd. | ||
| 592 | |a 00002221 |b 02/06/09 |c RM89.9 |d 1 |e 89.9 | ||
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Strategic planning |
| 700 | 1 | 1 | |a Percy |h Larry |
| 999 | |a vtls000035532 |c 26058 |d 26058 | ||