Marketing research tools & techniques
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford New York
Oxford University Press
2007
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| Subjects: | |
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| Physical Description: | xxi, 531p. ill.(some col.) 25cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780199281961 (pbk) 0199281963 (pbk) |