Global mobile commerce strategies, implementation and case studies
"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and f...
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Hershey, PA
Information Science Reference
c2008.
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| Subjects: | |
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| Summary: | "This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike"--Provided by publisher. |
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| Physical Description: | xxiii, 432p. ill., map 29cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781599045580 (hardcover) 9781599045603 (ebook) |