Getting partnering right how market leaders are creating long-term competitive advantage

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Bibliographic Details
Main Author: Rackham
Other Authors: Friedman, Ruff
Format: Book
Published: New York McGraw-Hill 1996
Subjects:
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Call Number :HD 69.S8 R33 1996

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245 1 0 |a Getting partnering right  |b how market leaders are creating long-term competitive advantage  |c Neil Rackham, Lawrence Friedman, and Richard Ruff 
260 0 0 |a New York  |b McGraw-Hill  |c 1996 
300 |a vii,237p.  |c 23cm. 
500 0 0 |a Includes index 
650 0 0 |a Competition 
650 0 0 |a Partnership 
650 0 0 |a Interorganizational relations 
650 0 0 |a Strategic alliances (business) 
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