How to write a marketing plan

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Bibliographic Details
Main Author: Westwood, John 1947-
Format: Book
Language:English
Published: London Philadelphia Kogan page 2006
Edition:3rd ed
Series:Creating success
Subjects:
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Description
Physical Description:vi, 129p. ill. 22cm
Bibliography:Includes bibliographical references
ISBN:9780749445546 (pbk)
0749445548 (pbk)