Understanding brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London Philadelphia
Kogan page
2006
|
| Series: | Creating success
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" |
|---|---|
| Physical Description: | x, 139p. ill. 22cm |
| ISBN: | 9780749446659 (pbk) |