Understanding brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London Philadelphia
Kogan page
2006
|
| Series: | Creating success
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Call Number : | HD69 .B7 .U53 2006 |
MARC
| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 26693 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218082112.0 | ||
| 008 | s2006 xxk d a 0 engdc | ||
| 020 | |a 9780749446659 (pbk) | ||
| 035 | |a 0000034988 (pbk) | ||
| 039 | 9 | |a 201002111102 |b diyana |c 200911181345 |d VLOAD |c 200911181201 |d VLOAD |y 200910091754 |z VLOAD | |
| 090 | |a HD69 .B7 |b .U53 2006 | ||
| 100 | 1 | |a Cheverton, Peter | |
| 245 | 1 | 0 | |a Understanding brands |c Peter Cheverton |
| 260 | |a London |a Philadelphia |b Kogan page |c 2006 | ||
| 300 | |a x, 139p. |b ill. |c 22cm | ||
| 490 | 0 | |a Creating success | |
| 500 | |a "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" | ||
| 591 | |a 0000005676 |b 19/11/08 |c 0202-07 |d 1 |e RM55.38 |f 1 |g 55.38 |h INTRABAKTI SD.BHD. | ||
| 592 | |a IN04290 |b 23/04/09 |c RM55.38 |d 1 |e 55.38 | ||
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Product management | |
| 700 | 1 | |a Cheverton, Peter |t How Come Your Brand Isn't Working Hard Enough? | |
| 999 | |a vtls000036255 |c 26693 |d 26693 | ||