Handbook of consumer psychology

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Bibliographic Details
Other Authors: Haugtvedt, Curtis P. 1958, Herr, Paul 1956-, Kardes, Frank R.
Format: Book
Language:English
Published: New York LEA/Psychology Press 2007
Series:Marketing and consumer psychology series 4
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Description
Physical Description:xvi, 1273p. ill. 26cm
Bibliography:Includes bibliographical references and index
ISBN:9780805856033
080585603X