Concise encyclopedia of professional services marketing

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Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: Stevens, Robert E. 1942-
Format: Book
Language:English
Published: New York, NY Routledge 2009
Subjects:
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245 1 0 |a Concise encyclopedia of professional services marketing  |c by Kenneth E. Clow and Robert E. Stevens 
260 |a New York, NY  |b Routledge  |c 2009 
300 |a xiii, 166p.  |b ill.  |c 24cm 
504 |a Includes bibliographical references and index 
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650 0 |a Marketing  |x Encyclopedias 
700 1 |a Stevens, Robert E.  |d 1942- 
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