Writing cases

This 4th edition sets a new milestone for this best seller on how to write good cases quickly. Thoroughly field-tested all over the world, it contains many new ideas and examples to make case writing both enjoyable and effective.

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Bibliographic Details
Main Author: Leenders, Michiel R.
Corporate Author: Richard Ivey School of Business
Other Authors: Mauffette-Leenders, Louise A., Erskine, James A., 1942-
Format: Book
Language:English
Published: London, Ont. Ivey Publishing, Richard Ivey School of Business 2001
Edition:4th ed.
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Description
Summary:This 4th edition sets a new milestone for this best seller on how to write good cases quickly. Thoroughly field-tested all over the world, it contains many new ideas and examples to make case writing both enjoyable and effective.
Item Description:Gift (Hadiah)
Includes index.
Previously issued as: Case research, the case writing process
Physical Description:ix, 190 p. ill. 23 cm.
ISBN:0771422709 (pbk)