Writing cases
This 4th edition sets a new milestone for this best seller on how to write good cases quickly. Thoroughly field-tested all over the world, it contains many new ideas and examples to make case writing both enjoyable and effective.
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London, Ont.
Ivey Publishing, Richard Ivey School of Business
2001
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| Edition: | 4th ed. |
| Subjects: | |
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| 003 | MY-KLNDU | ||
| 005 | 20241218082727.0 | ||
| 008 | s2001 xxka i 000 0 eng d | ||
| 020 | |a 0771422709 (pbk) | ||
| 039 | 9 | |a 201405281205 |b zul |c 201401201608 |d shahrim |c 201004231117 |d johari |y 200910121137 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HF 1121 |b .L43 2001 | ||
| 100 | 1 | |a Leenders, Michiel R. | |
| 245 | 1 | 0 | |a Writing cases |c Michiel R. Leenders, Louise A. Mauffette-Leenders, James A. Erskine. |
| 250 | |a 4th ed. | ||
| 260 | |a London, Ont. |b Ivey Publishing, Richard Ivey School of Business |c 2001 | ||
| 300 | |a ix, 190 p. |b ill. |c 23 cm. | ||
| 500 | |a Gift (Hadiah) | ||
| 500 | |a Includes index. | ||
| 500 | |a Previously issued as: Case research, the case writing process | ||
| 505 | 0 | |a Introduction -- Concepts, tools and process -- Origin, lead, initial contact -- Case focus choices and disguise -- Case plan and provisional release -- Data collection -- Case writing and preliminary teaching note -- Release -- Teaching note and class test -- Other considerations -- Appendixes -- Index. | |
| 520 | |a This 4th edition sets a new milestone for this best seller on how to write good cases quickly. Thoroughly field-tested all over the world, it contains many new ideas and examples to make case writing both enjoyable and effective. | ||
| 650 | 0 | |a Case method. | |
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Management |x Research. | |
| 650 | 0 | |a Management |x Study and teaching. | |
| 700 | 1 | |a Mauffette-Leenders, Louise A. | |
| 700 | 1 | |a Erskine, James A., |d 1942- | |
| 710 | 2 | |a Richard Ivey School of Business | |
| 999 | |a vtls000039253 |c 29068 |d 29068 | ||