Writing cases
This 4th edition sets a new milestone for this best seller on how to write good cases quickly. Thoroughly field-tested all over the world, it contains many new ideas and examples to make case writing both enjoyable and effective.
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London, Ont.
Ivey Publishing, Richard Ivey School of Business
2001
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| Edition: | 4th ed. |
| Subjects: | |
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Table of Contents:
- Introduction
- Concepts, tools and process
- Origin, lead, initial contact
- Case focus choices and disguise
- Case plan and provisional release
- Data collection
- Case writing and preliminary teaching note
- Release
- Teaching note and class test
- Other considerations
- Appendixes
- Index.