APA (7th ed.) Citation

Rust, Zahorik, & Keiningham. (1996). Service marketing. Harper Collins College Pub.

Chicago Style (17th ed.) Citation

Rust, Zahorik, and Keiningham. Service Marketing. New York: Harper Collins College Pub, 1996.

MLA (9th ed.) Citation

Rust, et al. Service Marketing. Harper Collins College Pub, 1996.

Warning: These citations may not always be 100% accurate.