Service marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
Harper Collins College Pub.
1996
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| 039 | 9 | |a 200910081316 |b VLOAD |y 200910081159 |z VLOAD | |
| 090 | 0 | 0 | |a HD 9980.5 |b R87 1996 |
| 100 | 1 | 0 | |a Rust |h Roland T. |
| 245 | 1 | 0 | |a Service marketing |c Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham |
| 260 | 0 | 0 | |a New York |b Harper Collins College Pub. |c 1996 |
| 300 | |a xx, 508p. |b ill. |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a customer services |
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 700 | 1 | 1 | |a Zahorik |h Anthony J. |
| 700 | 1 | 1 | |a Keiningham |h Timothy L. |
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