Perdagangan elektronik strategi dan model bagi perniagaan syarikat-dengan-syarikat
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from.
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| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Institut Terjemahan Negara Malaysia Berhad
2006.
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| Summary: | This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. |
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| Item Description: | Translations of : Electronic commerce : strategies and models for business-to-business trading |
| Physical Description: | xvii, 349 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9830682013 (pbk) |