Business research for decision making
The book is relevant to present and future managers who must use information obtained fromthe research process for decision-making purposes. In view of this focus, the fundamentals and techniques of research are presented in a highly readable fashion and are illustrated with many practical examples.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PWS-Kent Publishing Company
[1996]
|
| Edition: | Second edition, international student edition |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The book is relevant to present and future managers who must use information obtained fromthe research process for decision-making purposes. In view of this focus, the fundamentals and techniques of research are presented in a highly readable fashion and are illustrated with many practical examples. |
|---|---|
| Physical Description: | xii, 594 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0534872131 0534981208 |